If you've been outside recently in New York, you've seen those damn snickers ads. What started last year as a quasi-but-not-really-that-clever series of puns and twisted phrases has quickly transformed into a eh-fuck-it-let's-stop-trying series of puns and phrases. The campaign basically goes by the logic that any two words can be combined, regardless of any sort of clever connection. Check some of these out...
"Sign up for a Hungerectomy"- This one is the least-worst offender by just being pretty terrible.
"Enroll in Chocollege" - This one is just sort of there. Why even print this?
"Learn to speak Snacklish" - Is it supposed to be based on the word "English"? "Spanish"? Cuz "snack" has nothing to do with anything.
"Book an appointment with Doctor Feedzmore" - why?! what does this mean?!
"Ride on The Ate Train"- there's not even an actual "8 Train"! THIS MEANS NOTHING AND MAKES ME THE MADDEST!
I mean, even if these are supposed to be parodying their old ad campaign, they totally fail at any brand of irony! All it does is frustrate the viewer to the point of repeatedly kicking that guy who got on at Lexington/59th who was standing next to me at the time. Also, it basically just says that Snickers has given up on us. They see the use of anything clever as wasted so they've just stopped making attempts.
I'll miss you, not-retarded Snickers ads.
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4 comments:
seeing as we're friends and all, and you know about my love for puns...
I WHOLE-HEARTEDLY DISAGREE.
all of the ads are parodies of other train ads...the "learn to speak snacklish" is making fun of all of the learn to speak english ads. the "make an appointment with dr. feedzmore" is making fun of the dr. zizmore ads that are super cheesy and all over the trains. etc. etc i think the campaign is hilarious...
cheers :)
Thanks for this post, I am considering talking about the same in my blog.
Good Afternoon
This post was interesting, how long did it take you to write?
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